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Marketing analysis of student´s consumer behaviour and preferences in travelling
Rojová, Michaela ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
This diploma thesis focuses on the analysis of consumer behaviour and preferences of university students concerning tourism. The aim of the thesis is to prepare set of recommendations of marketing mix tools setting which should help tourism service providers to market effectively to students. The theoretical part deals with the explanation of basic terms that are used in the thesis. Furthermore, it provides the analysis of existing data and description of student consumer behaviour and trends in youth tourism. The practical part focuses on the research itself conducted by interviewing students at the universities all over the Czech Republic. The outcome are the recommendations and tipps which are based on the research analysis how to prepare effective marketing strategy and how to set individual tools of marketing mix in order to attract youth travellers.
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Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday
Kirchnerová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.
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Youth Travel with focus on role of student organisations
Soumarová, Radka ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The topic of the diploma thesis is tourism of young people and it researches the influence of three chosen student's organisation on VŠE. First two chapters of the thesis are dedicated to the general description of tourism of young people which is also referred to as Youth Travel. This new segment of tourism shows specific characteristics as for motivation factors, budget, length of stay and usage of modern technologies which are described here. Next chapter deals with the benefits of this segment to the tourism industry. Various forms of Youth Travel and its demand is described in the second chapter more detailed. Third chapter speaks about three student's organisations -- AIESEC Praha, AEGEE Praha and ESN VŠE Buddy System -- which are also focused on outgoing tourism of their members. A research was carried out for the practical part of the thesis. The research examined knowledge of the students about the offer of their organisations, their personal benefits of membership in such a club and their travel habits. Later a second research was carried out among all the students of VŠE (meaning non-members also), which showed a potential for a new student's organisation, which would function as a tour-operator and would organize trips and tours for its members. In connection with this research there is a proposal for such a new organisation called VŠEtravel, z.s.
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New Zealand as a tourist destination for a youth sector
Kumberová, Lenka ; Abrhám, Josef (advisor) ; Petrů, Zdenka (referee)
The main topic of my diploma thesis was a youth sector and its specific habits in tourism. The main objective was to evaluate the infrastructure and the specific forms of youth travel in New Zealand, followed by a product creation for the youth sector. In order to reach the main objective, the methods of analysis and comparative method were used; specifically the analysis of accommodation, transport, activities and comparison of findings in theoretical part of the thesis and practical part of the thesis. Furthermore, a potential for a development of specific forms of youth travel in New Zealand was analysed. The main findings was that New Zealand is highly recommended for the youth sector for its supply of accommodation, transport and activities for youth, as well as for its potential for a development of the specific forms of youth travel.
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Outbound tourism of young Czechs (18-34 years) to Germany
Kylarová, Markéta ; Valentová, Jana (advisor) ; Sršeň, Radim (referee)
This final thesis deals with outgoing tourism of young Czechs to Germany. The theoretical part presents characteristics of tourism destination marketing and a definition of Youth Travel. The analytical part is concerned with the potential of Germany as a destination of young people from the Czech Republic and presents results of a conducted survey for the demand of young Czechs for destination Germany.
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New trend in tourism – Youth Travel
Nakládalová, Alena ; Indrová, Jarmila (advisor) ; Voříšková, Barbora (referee)
The thesis examines Youth Travel, the new trend and new segment of tourism. Its goal is to analyze this market and recommend the appropriate strategy to the destinations and enterprises in order to attract Youth Travelers. The theoretical part presents the definition of Youth Travel, indicates its benefits and analyses the factors of its development. The analytical part is concerned with the potential of the Czech Republic for the development of Youth Travel and the tendency of Youth Travelers to visit this destination. The contribution of this work can be seen in the new product concept which might be helpful in attracting Youth Travelers to one of the regions of the Czech Republic.
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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